PRODUCT MIX STRATEGY BASED ON DATA SYNTHESIS FOR ENERGY VERTICAL AND 2 STRATEGIC BUSINESS UNITS

CLIENT PROFILE


Client Type: 
Individual
Client Role:
Vertical Lead
My Role:
Research Liaison
Engagement Type:
Hourly Basis
Legal Entity Type:
Public, Listed
Financial Entity Type:
Manufacturing
Primary Business Industry:
Energy
Primary Business Sector:
Capital Equipment
Primary Business Category:
Manufacturer
Revenue Model Type:
Single
Operative Profile:
Traditional
Business Objective:
Fame
Effort Focus:
Brand
Paid Capital:
> ₹ 650 Mn
Primary Technology Application:
Energy
Primary Basic Science:
Multiple
Engagement Span:
90 Days
Engagement:
Part-Time
My Ownership:Research Designing, Liaising & Auditing

STORY


The client’s entity was Indian arm of a Multinational Conglomerate. As part of a global initiative the multinational was consolidating in target markets. The Indian arm was instructed to do so too. The Energy vertical had two strategic business units namely Power which catered to Power Generation Transmission & Distribution Utilities and Distributed Power Plants and Oil Gas which catered to Upstream , Midstream & Downstream companies. More than 100 products and services made-up the vertical product mix. This product mix involved technical and market ecosystem understanding of Information Technology, Mechanical Technology, Electrical Technology and Electronics Technology. Furthermore, Target market’s industrial processes and product applications understanding was also necessary. Since, future business decisions were to be made at a very high level, research auditing was also very important.


How my client discovered the solution >>