TARGET MARKET STRATEGY BASED ON DATA SYNTHESIS FOR SELECT POTENTIAL GEOGRAPHICAL MARKETS

CLIENT PROFILE


Client Type: 
Individual
Client Role:
APAC Lead
My Role:
Research Liaison
Engagement Type:
Hourly Basis
Legal Entity Type:
Foreign
Financial Entity Type:
Services
Primary Business Industry:
Power
Primary Business Sector:
CONFIDENTIAL
Primary Business Category:
Outsourcing Partner
Revenue Model Type:
Single
Operative Profile:
Futuristic
Business Objective:
Power
Effort Focus:
Brand
Paid Capital:
NOT APPLICABLE
Primary Technology Application:
Power
Primary Basic Science:
Electronics
Engagement Span:
60 Days
Engagement:
Part-Time
My Ownership:Research Designing, Liaising & Auditing

STORY


Client was a service organization based out of an European country. The client wanted to enter the Indian market and had a very specific target market in mind. First complication was that of precision, as the target market was based both on the basis of geography and customer segmentation. Secondly, customer segmentation was based both on demographic and product division. Thirdly, the market itself was at a very nascent stage in terms of technological and process maturity. Fourthly, innovation adoption in general has been low within the target customer segment. Finally, Indian market players were integrating in both backward and forward direction. So a target market strategy had to be developed for the potential geographical markets.


How my client discovered the solution >>