TARGET MARKET STRATEGY BASED ON DATA SYNTHESIS FOR ALL CUSTOMER SEGMENTS WITHIN A SPECIFIC INDIAN STATE

CLIENT PROFILE


Client Type: 
Individual
Client Role:
Product Line Lead
My Role:
Complete Research
Engagement Type:
Hourly Basis
Legal Entity Type:
Public, Unlisted
Financial Entity Type:
Manufacturing
Primary Business Industry:
Construction
Primary Business Sector:
Brown Goods
Primary Business Category:
Manufacturer
Revenue Model Type:
Single
Operative Profile:
Traditional
Business Objective:
Leadership
Effort Focus:
Brand
Paid Capital:
> ₹ 65 Mn
Primary Technology Application:
CONFIDENTIAL
Primary Basic Science:
CONFIDENTIAL
Engagement Span:
90 Days
Engagement:
Full-Time
My Ownership:Research Designing Through Delivery

STORY


The client’s entity was contemplating its market position with respect to its competitors. Although the entity had the highest brand recall within its sector, the challenge was to estimate its own performance with respect to the market potential. The entity had SKUs in the range of 1000s across five product lines catering to 15 major customer segments. The research objectives were to build consumption norms across all the customer segments and sub-segments, form a bottom – up demand model, triangulate the efficacy of the model through different approaches and then estimate the market position. It was thus decided to map this in its best performing geographical market within key consumption centres.


How my client discovered the solution >>